Writing and Producing for Television and Film
 
     
  About the Book

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film.

The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.

Table of Contents

Preface
I. ENTERTAINMENT-EDUCATION
Using Television and Film for Social Development: The Entertainment–Education Format
II. FOR THE PROGRAM MANAGER
The Role of the Program Manager
Articulation: Designing Message Content for Entertainment–Education Programs
III. FOR THE WRITERS
Artistry: Writing Entertainment–Education Drama
Artistry: Character Development
Guidelines for Script Presentation and Review
Auxiliaries: Enhancing the Message
IV. FOR THE PRODUCER, DIRECTOR, AND FILM-MAKER
Guidelines for Pre-production: Needs, Budgets, and Contracts
Guidelines for Pre-production: Artistic Preparation
Guidelines for Successful Shooting
V. FOR THE ACTORS/ARTISTS
Guidelines for Successful Acting
VI. FOR THE EVALUATORS
Pilot Testing
VII. FOR ALL PROJECT PARTICIPANTS
Major Checklist
Appendix A: Preparing for the Design Workshop
Appendix B: Design Document Sample Pages
Appendix C: Production Budget Samples
Appendix D: Contract Samples